The idea behind Jersey Gold
Jersey Gold was created at the intersection of memory and design, honoring the early days of cannabis culture before hype, polish, or performance mattered. Inspired by shared smoke sessions, late nights, and the quiet freedom of unscripted time, the brand channels New Jersey grit into premium infused joints built to feel familiar, intentional, and worth returning to.

Creating Jersey Gold
We built Jersey Gold from the ground up, leading full brand strategy, defining the brand’s DNA, and developing its positioning, narrative, and voice. Our work extended through visual identity, packaging architecture, and brand systems, creating a cohesive foundation that balances nostalgia with modern execution and sets the stage for long-term growth.

The idea behind Collective Beleaf
Collective Beleaf was created as a welcoming cannabis destination shaped by the pace, character, and natural beauty of the Delaware River region. Designed to feel familiar rather than intimidating, the brand blends thoughtfully curated cannabis with lifestyle goods, education, and community connection, creating a space where people can explore at their own pace and feel genuinely at home.

Creating Collective Beleaf
We led a full brand strategy and identity build for Collective Beleaf, beginning with a deep dive into the terroir, culture, and rhythms of Bucks County and the surrounding river towns. Our work included defining the brand’s DNA, positioning, voice and tone, and developing a complete visual identity system, alongside merchandise design and website design, to establish a cohesive foundation for a community-driven retail experience.

The idea behind Goodies
Goodies was created as an approachable sister brand to Niche, which houses the team’s connoisseur-driven products. Made by the same growers with decades of experience in indoor flower, Goodies offers a more relaxed entry point, built for everyday moments and balancing ease, quality, and care without overcomplicating the experience.

Creating Goodies
We partnered with the Goodies team to evolve and expand the brand while preserving its existing logo and color palette. Our work focused on building a complete brand foundation, including brand DNA and messaging, redesigning packaging across categories, and developing a cohesive visual and verbal system that could scale. We carried the brand through trade show design and preparation, a full suite of print and marketing materials, and website design and development, and are currently continuing the work through studio photography to further elevate the brand’s presence.

For this concept shoot, we leaned into the fun and familiarity of classic flavor profiles, reimagined through a THC lens.

We kept the setup minimal but bold, using monochromatic backgrounds to let color, texture, and kaleidoscope play take center stage. Bubbles, foam, and a bit of controlled chaos brought the concept to life, leaning into that familiar, slightly messy sweetness in a way that feels fun and intentional.

The idea behind ONYX
ONYX is a five-time award-winning independent cannabis brand built for connoisseurs who value process, precision, and craftsmanship. The brand represents a meticulous approach to cannabis, from product formulation to presentation, offering a refined experience designed for consumers who understand and appreciate the details.

Creating ONYX
We partnered with the ONYX team to reintroduce the brand through a new identity system that reflects its evolution and commitment to quality. Our work included redefining brand strategy and messaging, developing all-new packaging, and supporting the research and testing of newly selected hardware to ensure a best-in-class consumer experience. We are currently carrying the brand through website design and development, merchandise, and a full suite of print and marketing materials.

The idea behind Motivo
Motivo was created to redefine scar care as a sophisticated beauty ritual, grounded in the belief that healing itself is beautiful. Sitting at the intersection of science, empathy, and inclusivity, the brand treats scar care not as something to hide, but as an intentional part of self-care, honoring every story, skin tone, and stage of healing.

Re-Imagining Motivo
We partnered with the Motivo team on a full strategic reframe of the brand, helping articulate what it stood for and where it could go while preserving its existing logo for trademark reasons. Our work included comprehensive brand strategy, brand DNA and language development, and a visual lift through new skin-toned color palettes and custom iconography for each scar-care product. The result was a refined, inclusive brand system designed to expand Motivo’s reach, speak to broader audiences, and position scar care within a more elevated, beauty-forward space.

The idea behind Holidayze
Holidayze was created to bring cannabis into the moments people already celebrate, filling a gap where seasonal flavor, ritual, and occasion were missing. Built around limited-edition, flavor-first edible drops, the brand captures the feeling of each season through tastes, colors, and experiences designed to be shared, enjoyed, and remembered.

Creating Holidayze
We partnered with the Holidayze team to shape the brand from concept to execution, translating seasonal inspiration into a cohesive, repeatable system. Our work included brand strategy, defining the brand’s tone and point of view, developing seasonal concepts and flavor narratives, and designing packaging alongside a full suite of print and marketing materials, allowing each drop to feel distinct while still unmistakably Holidayze.

The idea behind CLIQUE
CLIQUE was created around four-time James Beard–nominated chef Scott Anderson, co-owner of Elements and Mistral in Princeton, and his belief that cannabis edibles deserve the same care and intention as food. Using locally sourced New Jersey ingredients, including real fruits and spices through partnerships with farms like Great Meadow Farm, and thoughtfully selected adaptogens, the brand approaches cannabis through a culinary lens, creating functional edibles designed to support different moods, moments, and daily rituals.

Creating CLIQUE
Our role was to help encapsulate CLIQUE’s story and vision into a clear brand foundation and DNA that could scale across products and platforms. We led brand strategy and language, shaped product positioning, and designed the full visual identity, packaging system, and website, alongside merchandise and a suite of print materials spanning marketing assets, sales tools, and brand ambassador kits.

Spec project created to showcase our agency’s capabilities.

Packaging & Merchandise design & production for clients.

Spec project created to showcase our agency’s capabilities.

Spec project created to showcase our agency’s capabilities.

Spec project created to showcase our agency’s capabilities.

Harvest House of Cannabis Photography & Editing Services.

Provided full brand relaunch with updated Logo, Packaging design, Budtender Training Manuals, Sales Menu, Visual Brand Identities, and Social Media Strategy.

Provided full packaging design, content support, apparel design, and website design.

Jungle Boys Clothing Design, Packaging, Lifestyle + E-Commerce Photography.