The idea behind CLIQUE
CLIQUE was created around four-time James Beard–nominated chef Scott Anderson, co-owner of Elements and Mistral in Princeton, and his belief that cannabis edibles deserve the same care and intention as food. Using locally sourced New Jersey ingredients, including real fruits and spices through partnerships with farms like Great Meadow Farm, and thoughtfully selected adaptogens, the brand approaches cannabis through a culinary lens, creating functional edibles designed to support different moods, moments, and daily rituals.
Creating CLIQUE
Our role was to help encapsulate CLIQUE’s story and vision into a clear brand foundation and DNA that could scale across products and platforms. We led brand strategy and language, shaped product positioning, and designed the full visual identity, packaging system, and website, alongside merchandise and a suite of print materials spanning marketing assets, sales tools, and brand ambassador kits.