The idea behind Goodies
Goodies was created as an approachable sister brand to Niche, which houses the team’s connoisseur-driven products. Made by the same growers with decades of experience in indoor flower, Goodies offers a more relaxed entry point, built for everyday moments and balancing ease, quality, and care without overcomplicating the experience.
Creating Goodies
We partnered with the Goodies team to evolve and expand the brand while preserving its existing logo and color palette. Our work focused on building a complete brand foundation, including brand DNA and messaging, redesigning packaging across categories, and developing a cohesive visual and verbal system that could scale. We carried the brand through trade show design and preparation, a full suite of print and marketing materials, and website design and development, and are currently continuing the work through studio photography to further elevate the brand’s presence.